About Us

Feirer Tire Sales has been delivering top quality tire services to the greater Millston, Wisconsin, area for over 30 years. Many new clients are surprised to hear that fact, but our repeat customers know why we have managed to stay in business all these years. In fact, we rate our business’ overall performance based on client recommendations and the number of repeat clients in our database, which is how we can say that Feirer Tire Sales is a leading full service tire shop in Wisconsin. Our steadfast commitment to building a relationship with each client is at the foundation of the Feirer Tire Sales’ success.

The Feirer Tire Sales Personalized Customer Care Approach

A personalized customer care approach is essential to earning and keeping the trust of our clientele. The rapport between every customer and the Feirer team allows us to deliver reliable, informed services. To be a long-lasting, trusted tire facility, we had to do more than simply have the expert skillset, advanced equipment and technical information at our fingertips – we had to also understand our clients and ensure our clients understood us. Far too many customers visit automotive facilities and leave with unanswered questions about why services are necessary or why specific products are recommended. Our approach to complete customer care is tailored to each client’s individual tire needs and explained in a clear, friendly manner. This commitment to building a relationship with our clients began with the aspiration of owners, Ken and Sue Marcou, to create a tire business that was welcoming, informative and treated clients with respect. Feirer Tire Sales has perfected its personalized customer care approach which is why its legacy as a hometown, top notch tire sales and service center stretches back for decades.

Comprehensive Tire Sales and Services

Adding to the benefit of the Feirer Tire Sales personalized customer care approach, our experienced team offers comprehensive tire sales and services, such as:

  • New tire sales from brands like BF Goodrich, Bridgestone, Cooper, Firestone, Hankook, Starfire, Yokohama, and many more
  • Tire inspections
  • Tire repairs
  • Proper tire inflation
  • Tire pressure monitoring system repairs
  • Tire rotations
  • Computerized wheel balancing

The Feirer Tire Sales exceptional services at competitive prices are available for an array of motorized vehicles, including:

  • New and late model cars
  • Light and heavy trucks
  • Commercial semi-trucks
  • Agricultural vehicles
  • Farm equipment

Memorize our motto so you‘ll know who to call when you need tire services, “If it’s round and black, we keep you rolling!” Feirer Tire Sales proudly serves the greater Millston area, including Tomah and Black River Falls, so come down today to speak with one of our tire specialists at our Millston facility located at W6806 Coffey Road or give us a call at 715-284-4093!