For over 30 years, Feirer Tire Sales has been delivering personalized customer care, exceptional tire services and competitive pricing on new tires to the residents of Millston and the surrounding areas of Tomah and Black River Falls. Our comprehensive tire sales and services ensure that clients make informed tire purchases and prolong the longevity of their tires. If you are looking for a reliable and friendly tire center to entrust with your vehicle, Feirer Tire Sales is your top choice for all of your tire needs.

New Tire Sales

Purchasing the right tire for your vehicle may seem simple enough if you know your tire size and the maximum amount you can spend on new tires. Yet, there is much more involved in making a wise tire purchase. The Feirer Tire Sales team looks at many factors in addition to tire size and your budget before recommending specific tires for your vehicle, such as: make, model and year of vehicle; aftermarket modifications or plans to add aftermarket parts (e.g. lift or lowering kits, oversized rims, performance parts); type and condition of tires currently installed on your vehicle; typical driving habits (e.g. long distance, off-road, heavy hauling); and mechanical problems that might impact tire wear.

Once the ideal tire type has been determined, our tire specialists will offer you a selection of tires from various brands along with any applicable coupons or promotions. Tire manufacturers with which we work include, but are not limited to: BF Goodrich, Bridgestone, Continental, Cooper, Firestone, Fuzion, Goodyear, Hankook, Kenda, Starfire, and Yokohama.

Tire Inspections

Before heading out a road trip or in between maintenance appointments, it’s a good idea to have your tires inspected. Hitting a curb or improper tire inflation can lead to uneven tire wear that can lead to a dangerous blow-out. If you aren’t sure what to look for, one of Feirer Tire Sales’ specialists can visually inspect your tires for current tread depth, uneven tread wear, foreign objects and valve stem damage.

Tire Repairs

Our tire specialists can quickly diagnose any tire malfunction and efficiently perform your tire repair with very little downtime. Feirer Tire Sales has invested in the latest automotive technology geared towards repairing and maintaining your tires up to today’s standards.

Tire Pressure Checks

Inadequate tire pressure can be the result of an air leak or normal air loss due to driving. Before heading to the gas station to check your tire pressure, many air-filling stations are improperly calibrated. Additionally, car owners can accidentally overfill or under-fill their tires with air. Overfilled tires can lead to sudden tires failures such as flats and blow-outs, while under-filled tires can result in flat spots and uneven tire wear. If you aren’t sure whether your tires are have proper air pressure, contact Feirer Tire Sales for a fast tire inflation check.

Tire Pressure Monitoring System Repairs

Driving a high-tech vehicle or adding aftermarket parts can provide you with the convenience of having many of your vehicle’s parts and systems monitored by computers, such as with the tire pressure monitoring system (TPMS). Depending on the type of TMPS in your vehicle, a malfunction can be due to: a damaged sensor; degraded rubber snap-in valve; corrosion of the brass valve core; broken O-ring; or missing valve cap. Unlike other tire shops, Feirer Tire Sales is trained and equipped to inspect and repair your vehicle’s TMPS.

Tire Rotations 

Routine tire maintenance, like tire rotations, are critical to prolonging the life of your vehicle’s tires. Rotating tires promotes even tread wear and allows for minor misalignment of wheels to be spotted early on. Tires should be rotated every 3,000 to 5,000 miles or sooner depending on your driving habits and your tires’ profile. Contact Feirer Tire Sales to have your tires inspected and rotated to safeguard your tire investment.

Computerized Wheel Balancing

Each wheel on your vehicle has weights applied to the rim in order to balance the tire. Tires aren’t perfect, even new tires, and may need adjustments in the form of wheel weights. If you purchase new tires and do not have your wheels properly balanced or you notice wheel vibration at high speeds, your vehicle’s tires might be imbalanced and require servicing. At Feirer Tire Sales, our expert tire technicians utilize computerized wheel balancing equipment to ensure your tires are properly balanced.